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Google: A Review

I Hate Google!

Google is an internet standard with a vast array of high quality services and products. Most of us do not go a day without Googling something. It is also my understanding that working for Google is an amazing experience as they are an innovative and progressive employer. However, for us small fish trying to make some money on the internet, I would suggest you stay as far away from Google as possible! Run far away, run far, far away, now!

Google Adsense is a pay-per-click system in which you pay for connecting keywords to your website. It can be very effective at generating traffic for your site. However, remember you are paying the same for each click no matter if they are at your site for a few seconds, half-an-hour, or whether they purchase anything from you. You need to be very careful about having a high conversion to sales rate. If note, you will quickly be sending hundreds or even thousands of dollars to Google with little return for it. This has been exasperated by the fact that it is increasing more difficult to get affordable rates for important key terms. It is not unusual to see rates as high as $10-15 per-click on many key words. Well you better convert a hell of a lot of those clicks to sales with profit margins larger than $10-15 of your business will be filing for bankruptcy before you know it.

Then there is Google Adwords. It sounds like a great idea. It costs you nothing to join and you can make money by placing Google Ads on your website. Every time someone clicks on one of those ads on your website, you account is credited. It sounds like free money and theoretically it is. Who would want to sign up?

However, everything is not so wonderful in Googleland. They have a ton of rules. I read them all and I believe that I observed them all. However, I received this lovely email from Google

=============================================================
Hello Joel J Heim,

While going through our records recently, we found that your AdSense account has posed a significant risk to our AdWords advertisers. Since keeping your account in our publisher network may financially damage our advertisers in the future, we've decided to disable your account.

Please understand that we consider this a necessary step to protect the interests of both our advertisers and our other AdSense publishers. We realize the inconvenience this may cause you, and we thank you in advance for your understanding and cooperation.

If you have any questions about your account or the actions we've
taken, please do not reply to this email. You can find more information by visiting
https://www.google.com/adsense/support/bin/answer.py?answer=57153&hl=en_US.

Sincerely,

The Google AdSense Team
-------------------------------------------------------------------------------
This message was sent from a notification-only email address that does not accept incoming email. Please do not reply to this message.
============================================================

They do not tell you what you have done wrong. They will not tell what you have done wrong. The link will give you some generic possibilities. But it also says that they cannot tell what specifically you did wrong because doing so will reveal proprietary information concerning their algorithms. Now I do not know what they think I did, but I certainly did nothing that would threaten their advertises–I was one!

There is no appeal from the situation. The only appeal that Google accepts is if you have been banned for checking on the Google Ads on your own page. Obviously this is a temptation as you make money when those ads a clicked, so why not do it yourself? Well Google’s algorithm will catch this and rightly so, because the advertisers are not getting interested prospects with their advertising bucks. I know that I did not do this, so I am left with no appeal from this banning.

Google provides no second chances. Everyone makes mistakes and a descent thing to do would be to identify what they think you did wrong and allow you the opportunity to correct. But of course senses that will not even tell you what it is that you supposedly did, then you cannot possibly rectify the situation.

Then comes the real kicker, whatever money you have in you account that is due you–they take it. Yes they do not pay you! Instead they say they redistribute it to their advertisers. That might make sense if there is a direct relationship between what you did wrong and those particular ads. That would be the case if you made money by clicking on ads on your own website, but for anything else there is little to no connection between the two. Of course you have no idea if there is any connection because they will not tell you what you did. In my case it was not much money, something like $40. But quite frankly, I consider it a theft that Google has perpetrated against me.

This experience is not mine alone. I have heard of this happening to many online marketers. In addition the same thing happened recently to an advertising coop in which I am a member. This coop is run by one of the most honest individuals on the internet. I am convinced that he did not intentionally violate Google’s rules and I doubt that he actually violated the rules. In that case Google took a couple hundred of my dollars and thousands dollars from the coop overall. Was there any explanation? Of course not. Google does whatever Google wants.

While Google is not a governmental agency and therefore can do or not do business with whomever it wants, Google is so dominant on the internet that its power is dangerous. Especially, when it acts in such tyrannical ways. They are prosecutor, judge, jury, and executioner, and are accountable to no one but themselves. They hold all the evidence and do not have to share it, do bother to inform you of the charges, find you guilty, banish you from the Google kingdom and seize your assets. Big Brother is here and it’s a corporation. This all stinks and so Google joins my Stinkers List. They deserve it!

Contributed by Accer on April 11, 2008, at 4:06 PM UTC.

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