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Insiders Secrets to Email Marketing: A Review
The long-time internet marketing adage is that the money is in the list. There is good reason that this phrase is so oft repeated: It is true. But even if you have a large opt-in list, in order to make money you must successfully market to that list. That is what the eBook “Insiders Secrets to Email Marketing” is all about. Written and distributed by Derek Gehl and his Internet Marketing Center or IMC, this book is high-quality and thorough (390 pages!). It truly is a complete guide to how to do email marketing. Anyone that is relatively new or is not currently successful with email marketing, should get this book today and follow its instructions. Even if you do not yet have much of a list, this is the book for you. It will teach you how to build your list and to do so legally. Most of us get so much spam that we tend to think there are no consequences for it. As this book explains that is far from the truth and if you use spam to try to build your business, not only will it not work, it will kill your business and get you into serious legal problems. “Insiders Secrets” will teach you how to do it legally. It also shows you how to maintain and manage your lists. Having taught you how to develop a list, the book then goes on to show you how to market to that list using email. This includes how to publish a successful newsletter, how to write and format email promotions, how to write subject lines that will get opened, when and when not to send email appeals, and how to test and track your results so that you can continue to refine your technique. The book teaches you when you should mail, how you should mail, what you should write, and when you should send it so that you are guaranteed the best possible results from each and every email. Derel Gehl’s years of testing completely eliminate all of the reader’s guesswork! I'm impressed by all of the profit-generating email secrets that are included in this book: • The 3 NEW criteria used by "spam filters" to deliver your email -- accreditation, reputation, and email authentication! (Warning! It's NOT about your email content any more!)
• How to quickly build an email list of 1,000s of qualified buyers (even if your site gets NO traffic)
• How to get "whitelisted" with Yahoo, AOL, and Hotmail and guarantee the delivery of every email you send
• How he turned a paid subscription newsletter into a CASH COW of over $1.5 Million per year in just 3 months...
... and MUCH more! As I was reading the book there were two negatives that I needed to explore. The first had to do with my initial reaction that the product is over-priced. After having read the book cover-to-cover, I have concluded that it is worth its full-price and more. Part of my initial hesitation came from the fact that as an experienced marketer, there were large sections in which I already knew that content. However, to make the book useful to newbies, all of the basics must be included and they are there. Even if you know almost nothing on the subject, this is the book for you. IMC products tend to be on the higher end of the scale and this is no exception. However, with that higher price-tag comes quality to match it. The second negative that I considered as I read was whether the book was useful to more advanced marketers? As mentioned above much of the book does cover the basics in great detail. However, I found this to be a great review and check on whether I am doing things correctly and to my best advantage. More important though, the book contains plenty for the experienced marketer. This is especially true in the final chapter and bonus lessons which cover advanced email marketing strategies, getting white-listed (the opposite of black-listed) with the major service providers, ultimate automatic follow-up systems, killer subject lines, email templates, marketing to the mobile market, squeeze pages, Blogs, RSS and Direct to Desktop. Should a new internet marketer or a less than successful one buy this book? ABSOLUTELY–Today! Should an experienced and successful internet marketer buy this book? PROBABLY
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http://www.marketingtips.com/emailsecrets/t.cgi/892917
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This intel was contributed by Accer
Accer
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May, 2012
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